There are a number of common mistakes that small and medium sized businesses make when they are developing their websites. Some of these errors are based on a lack of knowledge of what customers look for online, whilst others are based on a misconception of what comprises a good website.
1) They do it – lets do it too! A common error when commencing a business web design project is to start with the statement “this is what our competitors areRead More…

Developing a business website can be a challenging process even for experienced individuals. There are a number of factors that can prevent people from considering development a website, all of these can be overcome with the right blend of planning and research.
The top ten barriers preventing development are:

Time – even though it can feel difficult to take time out of working ‘in’ your business, unless you work ‘on’ your business you may not achieve the long-term success you want.Read More…

At some point the majority of businesses have considered whether they need to invest in a business website. If there is justification for the development of a website the next stage in this important process is to look at the main factors which will influence the design and development of the website.
Firstly consider the type of business you have – business to business websites (targeting a business audience) are very different to business to consumer websites (targeting consumers rather thanRead More…

A question asked by many small and medium sized business owners is: “do I need a business website to market my company?”.
A website is not right for every business, although it is recommended that every commercial business should undertake some form of marketing that doesn’t always include the development of a website. However, for the majority of businesses, success on the web can often mean the difference between profit and loss or success and failure.
Important points to consider when assessingRead More…