Social media is still very much a hot topic for many organisations, in this post we look at the key points required to establish activity in your organisation.
Groundwork And Preparation
Preparation is extremely important when looking at how your organisation can use social media. Engage your colleagues, stakeholders and customers in finding out their perceptions based around social media. Do your colleagues feel positively about engaging customers through online communities, do your customers want to communicate via these channels or not?
Don’tRead More…

With the massive growth of online marketing there has been a decline in use and popularity of traditional forms of marketing. On the surface it appears that these new forms of digital marketing have replaced traditional forms but could it be that in reality the new way of marketing online is simply reproducing principles that applied prior to the Internet.
There are a number of different areas of digital marketing that utilise ideas used successfully offline or that integrate with offlineRead More…

Sick of reading copy packed full of meaningless business jargon? Finding it difficult writing material for your PR and marketing campaigns without using terminology only people in your company or industry will understand?
Yes, it’s a common problem faced by many business professionals. But don’t fret, help is at hand.
I came across a handy piece of free software called Bullfighter which can be used with Microsoft Word and Powerpoint to flag and manage content which could be considered jargon. Bullfighter isRead More…

For those of you in the business of links building, readers who have a passion for copy writing and others who just enjoy writing, I wanted to tell you about a new site I discovered this morning.
Whilst submitting an article to the popular ArticlesDashboard article site I was sent a link to HowHub. As users of article sites will be aware, the main revenue stream for these websites often comes from context sensitive sponsored links advertising (e.g. Google Adsense) whichRead More…

I came across a useful website called DISQUS today whilst leaving a comment on a blog post.
DISQUS allows you to set up one profile for use when commenting on blogs so that you do not have to use a generic profile. It’s quite a handy free service if you (like me) have a lot to say and comment on a lot of blogs on a daily basis.
All comments and replies can be tracked through one single account and the serviceRead More…