With the massive growth of online marketing there has been a decline in use and popularity of traditional forms of marketing. On the surface it appears that these new forms of digital marketing have replaced traditional forms but could it be that in reality the new way of marketing online is simply reproducing principles that applied prior to the Internet.
There are a number of different areas of digital marketing that utilise ideas used successfully offline or that integrate with offlineRead More…

There are literally thousands of people in the world who have a talent for art and illustration, unfortunately we will never get to enjoy the work produced by these people as they may not be marketing their skills successfully.
Many artists and illustrators I know have cupboards full of work of high quality which could be generating an income and raising their profile. As well as this it is surely the point of art to be enjoyed by people otherwise theRead More…

There are a lot of search engine agencies who promise overnight results, optimisation of websites and search engine success – but what does it all mean? Further to this, how can a focus on optimising your online marketing for search engines achieve your business objectives and generate revenue for your organisation? Keep reading if you want some straight answers to these questions.
When talking about Search Engine Marketing (SEM) you are referring to two main activities and what is essentially nowRead More…

In the not too distant past the only method of gaining exposure for you or your business was via a tightly controlled network of media contacts and marketing channels. With the advent of the Internet the past decade has seen a total transformation in both marketing and public relations as communication channels evolved along with technology to enable you to get closer than ever to your target audience.
The growth in popularity of the Internet also means that there are nowRead More…

There are literally thousands of people in the world who have a talent for art and illustration, unfortunately we will never get to enjoy the work produced by these people as they may not be marketing their skills successfully.
Many artists and illustrators I know have cupboards full of work of high quality which could be generating an income and raising their profile. As well as this it is surely the point of art to be enjoyed by people otherwise theRead More…

Sick of reading copy packed full of meaningless business jargon? Finding it difficult writing material for your PR and marketing campaigns without using terminology only people in your company or industry will understand?
Yes, it’s a common problem faced by many business professionals. But don’t fret, help is at hand.
I came across a handy piece of free software called Bullfighter which can be used with Microsoft Word and Powerpoint to flag and manage content which could be considered jargon. Bullfighter isRead More…

A question asked by many small and medium sized business owners is: “do I need a business website to market my company?”.
A website is not right for every business, although it is recommended that every commercial business should undertake some form of marketing that doesn’t always include the development of a website. However, for the majority of businesses, success on the web can often mean the difference between profit and loss or success and failure.
Important points to consider when assessingRead More…