There are literally thousands of people in the world who have a talent for art and illustration, unfortunately we will never get to enjoy the work produced by these people as they may not be marketing their skills successfully.
Many artists and illustrators I know have cupboards full of work of high quality which could be generating an income and raising their profile. As well as this it is surely the point of art to be enjoyed by people otherwise theRead More…

There are a number of reasons why every business owner should invest in web design and online branding for their business. Good online design can add real value to an organisation and actually generate revenue for those who invest.
When we are sent a branded email from an organisation we have not dealt with before and we see that the design is very poor with blurred images and errors on their website due to the browser we are using what isRead More…

There are a lot of search engine agencies who promise overnight results, optimisation of websites and search engine success – but what does it all mean? Further to this, how can a focus on optimising your online marketing for search engines achieve your business objectives and generate revenue for your organisation? Keep reading if you want some straight answers to these questions.
When talking about Search Engine Marketing (SEM) you are referring to two main activities and what is essentially nowRead More…

In the not too distant past the only method of gaining exposure for you or your business was via a tightly controlled network of media contacts and marketing channels. With the advent of the Internet the past decade has seen a total transformation in both marketing and public relations as communication channels evolved along with technology to enable you to get closer than ever to your target audience.
The growth in popularity of the Internet also means that there are nowRead More…

There are literally thousands of people in the world who have a talent for art and illustration, unfortunately we will never get to enjoy the work produced by these people as they may not be marketing their skills successfully.
Many artists and illustrators I know have cupboards full of work of high quality which could be generating an income and raising their profile. As well as this it is surely the point of art to be enjoyed by people otherwise theRead More…

Developing a business website can be a challenging process even for experienced individuals. There are a number of factors that can prevent people from considering development a website, all of these can be overcome with the right blend of planning and research.
The top ten barriers preventing development are:

Time – even though it can feel difficult to take time out of working ‘in’ your business, unless you work ‘on’ your business you may not achieve the long-term success you want.Read More…

At some point the majority of businesses have considered whether they need to invest in a business website. If there is justification for the development of a website the next stage in this important process is to look at the main factors which will influence the design and development of the website.
Firstly consider the type of business you have – business to business websites (targeting a business audience) are very different to business to consumer websites (targeting consumers rather thanRead More…