August 23rd, 2009
Bullfighter homepage

Bullfighter homepage

Sick of reading copy packed full of meaningless business jargon? Finding it difficult writing material for your PR and marketing campaigns without using terminology only people in your company or industry will understand?

Yes, it’s a common problem faced by many business professionals. But don’t fret, help is at hand.

I came across a handy piece of free software called Bullfighter which can be used with Microsoft Word and Powerpoint to flag and manage content which could be considered jargon. Bullfighter is powered by a jargon database and features a jargon index which presents a measure of how much jargon you are using.

This tool will help you reduce jargon in your copy and increase quality thus helping you reach and engage the audience you are targeting.

Take a look: http://www.fightthebull.com/bullfighter.asp.

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